Marketing Research


While market research services are the identification of the size and needs of current and potential markets, marketing research deals with the how to penetrate those markets effectively, and are usually conducted for marketing departments of organisations to assist them with their marketing strategies. Marketing research actually is a broad term which encompasses many different types of research studies such customer segmentation studies, demand and pricing research, positioning studies, channel and distribution studies, product and concept testing, as well as branding studies. BMI-TechKnowledge is able to provide a combination of qualitative and quantitative research techniques, as well as a breadth of knowledge and experience to help marketing departments develop marketing strategies which target the right customers most effectively.