Our services to the IT industry and market include both strategic and tactical information services, and support in the implementation of marketing initiatives. These services include conducting research, organising events, compiling informative documents and presenting at events. All of these services are backed up by our extensive research capabilities and in-depth industry knowledge.
BMI-T advises top-management in these organisations on key strategic issues and assist in tactical implementation at all levels. Through our in-house research capabilities, the IT Unit conducts a large amount of customised and syndicated research, and advises and assists our clients accordingly.
IT companies need to establish themselves in leadership positions and growth opportunities sectors in order to stay ahead of their market sector.
With pressure on IT budgets, analysis from a corporate perspective is necessary to enable vendors and service providers to craft attractive solutions and to best penetrate their desired markets. Therefore it is essential for IT vendors and service providers to have an in-depth understanding of the corporate, midmarket and SME industries’ IT expenditure in South Africa. The aim of the SA Corporate and SME IT Market Sizing and Forecast workbook is to provide such guidance in terms of IT usage and spend of various sized companies in South Africa, as well as overall analysis of the corporate, midmarket and SME IT market sizing, segmentation and forecast.
This End User Programme makes use of end-user surveys and aims to determine the spending behaviour, usage and perceptions of customers in both the IT and telecommunication environment. ICT trends and spend relating to service categories are also examined. A sample of the small, medium, large and corporate ICT spenders is the subject of the study, which examines IT and telecoms in SMEs, midmarket and corporate enterprises in South Africa.