Digital Consumer
BMI-TechKnowledge is one of South Africa's leading authorities on the Digital consumer industry, publishing numerous annual reports, as well as conducting customized research studies for a number of prominent device manufacturers, service providers and digital media publishers.
With the use of BMI-T's Digital Lifestyle Measure, a segmentation tool used to classify consumer on the extent of their digital lifestyles, BMI-T is able to give you insight in to the way consumers are experiencing your brand from a digital perspective.
SA Consumer Cellphone Usage and Activities 2013
This report looks at the South African consumer cellphone market in terms of cellphone usage, global trends and a local market overview. This report also looks at a number of specific cellular activities (e.g. Mobile Banking, Instant Messaging) and how those activities are likely to increase in the future.
SA Consumer Handset and Smartphone Market 2013
This report looks at the South African handset and smartphone market in South Africa in terms of penetration and buying factors, as well as attitudes towards manufacturers and operating systems. Forecasts are made for smartphone penetration, as well as penetration by handset technology (HSDPA, WIFI, etc.).
SA Consumer Internet Usage and Activities 2013
This report looks at consumer internet usage in South Africa, in terms of how consumers are accessing the internet, what they are using the internet for, as well as their perceptions about ISPs in South Africa. This report also examines a number of specific internet activities (e.g. Internet Banking, Social Networking) and how those activities are likely to increase in the future.
SA Consumer PC and Tablet Market 2013
This reports aims to look at the consumer PC and tablet market in South Africa in terms of current penetration of PCs and tablets, as well as buying factors and brand preferences. This report also addresses global trends as well as an overview of the market players in South Africa.
SA Smartphone and Tablet Early Adopter Study 2012
This report looks at the South African market in respect of smartphones and tablets, the global trends withrespect to those devices, and the results of an online survey with early adopters of smartphones and tablets.