BMI-TechKnowledge is one of South Africa's leading authorities on the Digital consumer industry, publishing numerous annual reports, as well as conducting customized research studies for a number of prominent device manufacturers, service providers and digital media publishers.
With the use of BMI-T's Digital Lifestyle Measure, a segmentation tool used to classify consumer on the extent of their digital lifestyles, BMI-T is able to give you insight in to the way consumers are experiencing your brand from a digital perspective.
This report looks at the South African consumer cellphone market in terms of cellphone usage, global trends and a local market overview. This report also looks at a number of specific cellular activities (e.g. Mobile Banking, Instant Messaging) and how those activities are likely to increase in the future.
This report looks at the South African handset and smartphone market in South Africa in terms of penetration and buying factors, as well as attitudes towards manufacturers and operating systems. Forecasts are made for smartphone penetration, as well as penetration by handset technology (HSDPA, WIFI, etc.).
This report looks at consumer internet usage in South Africa, in terms of how consumers are accessing the internet, what they are using the internet for, as well as their perceptions about ISPs in South Africa. This report also examines a number of specific internet activities (e.g. Internet Banking, Social Networking) and how those activities are likely to increase in the future.