SA Corporate and SME Telecoms Market Sizing and Forecast


Telecommunication and IT companies need to establish themselves in leadership positions and growth opportunities sectors in order to stay ahead of their market sector. The main focus of this research is on telecommunication spend and usage of the corporate, midmarket and SME markets in South Africa.

This research tracks previous BMI-T business telecommunication end user surveys, and looks at topics specifically relating to corporate, midmarket and SME telecommunication spend including spend on fixed, mobile and internet services. Thus the aim of the SA Corporate and SME Telecoms Market Sizing and Forecast workbook is to provide guidance in terms of telecommunication usage and spend of various sized companies in South Africa, as well as overall analysis of the corporate, midmarket and SME telecommunication market sizing, segmentation and forecast.

Short description of the research

The SA Corporate and SME Telecoms Market Sizing and Forecast research focuses on the telecommunication spend in all three markets. The workbook includes telecommunication expenditure breakdowns and forecasts of the corporate market (which includes spend of companies with more than 200 employees) and breakdowns of telecommunication expenditure of the midmarket/SMEs (companies with less than 200 employees).

This report therefore provides an overview analysis of the corporate, midmarket and SME telecommunication market including sizing, segmentation and forecasts.

Objectives of the research

The SA Corporate and SME Telecoms Market Sizing and Forecast research provides an overview of the corporate, midmarket and SME telecoms usage and expenditure. The research breaks down the telecommunication expenditure into mobile spend, fixed voice, internet access and other data services.

The SA Corporate and SME Telecoms Market Sizing and Forecast research provides a breakdown of the telecoms market into:

  • Number of corporate organisations per customer segment
  • Number of midmarket organisations per customer segment
  • Number of SME organisations per customer segment
  • Growth segments - what segments of the market will the biggest spending growth come from in the future?
  • Corporate telecommunication spend and forecast analysis by customer segment (company size bracket) and telecoms service category (mobile spend, fixed voice, internet access and other data services)
  • Midmarket/SME telecommunication spend and forecast analysis by customer segment (company size bracket) and telecommunication service category (mobile spend, fixed voice, internet access and other data services)

The research thus provides a segmentation and forecast analysis of the corporate, midmarket and SME telecommunication market by customer segment and product/service category, namely: mobile spend, fixed voice, internet access and other data services.

Research methodology

The SA Corporate and SME Telecoms Market Sizing and Forecast research is based on a holistic model of the composition of the corporate, midmarket and SME telecommunication end-user sector, and their spending patterns, based on primary research inputs:

  • Profile of the corporate, midmarket and SME telecommunication buying community from BMI-T databases and other secondary sources
  • Statistical analysis by senior BMI-T analysts

Market segmentations

  • Corporate companies including the Top 350 largest telecommunications spenders and other medium to large companies with over 200 employees in South Africa
  • Segmentation by company size within the midmarket and SME sector:
    • 10-50 employees
    • 50-100 employees
    • 100-200 employees
  • Top level telecoms product and services categories, namely mobile spend, fixed voice, internet access and other data services
  • Segmentation by company size indicators, namely, turnover, number of employees, and number of PCs

Key questions answered

  • What is the total size of the enterprise telecommunication market?
  • What is the total telecoms corporate, midmarket and SME expenditure?
  • What is the overall corporate, midmarket and SME telecoms expenditure by customer group (company size) and top level telecoms service categories?
  • What is the future corporate, midmarket and SME telecommunication expenditure by customer segment and service category?
  • What are the future growth trends in the telecommunication market (by customer segment and service category)?
  • What are the telecommunication spend growth areas in:
    • mobile spend
    • fixed voice
    • internet access
    • other data services

Deliverables

  • Excel workbook
  • Clients are also entitled to a PowerPoint presentation

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