The objective of the Lead Generation program is to bring you closer to your end users, understand them and enable your sales and marketing teams to focus on bringing relevant solutions to the end user.

In the process BMI-T assist companies in identifying and connecting with qualified candidates for their products and services.

Lead Generation Inform

BMI-T will conduct customised research designed by BMI-T in collaboration with your organisation to identify the key factors relevant to your target market. This research will consist of primary and secondary research. The factors are what you would want to explore regarding a specific issues in the industry or market. At the same time we can qualify potential customers by incorporating screening critieria. This research can be in the form of surveys, focus groups or indepth interviews depending on the specific objectives and can be customised to your specific requirements.

Lead Generation Advise

Following analysis of the results of the survey, an executive report is produced. Your experience in conjunction with the research research findings, complimented by BMI-T's intellectual property all contribute towards an appropriate go-to-market strategy.

Lead Generation Assist

BMI-T can assist in your go-to-market strategy by hosting events, or other forums required. This can include:

• Facilitation of the Event

• Design and content of invitation

• Delegate Campaign management

• Venue Co-ordination

• Marketing Collateral/Signage

Your Advantage

You are able to get closer to potential customers by:

• Understanding and awareness of key emerging market trends

• Obtaining End User trends as to the adoption and potential use of solutions and technologies.

• Analysing patterns around spend and price sensitivity

• Building awareness of your brand and solution/product sets

• Educating and creating awareness of your product/solutions and how they can benefit the end users.

In addition you will have a set of deliverables which include:

• Value-added PowerPoint presentation with charts, tables, illustrative comments as well as recommendations

• Pivot table which includes standard questions and client specific questions

• Whitepapers

• Events

• Speakers

Our Expertise

The methodology is highly flexible but could typically include (or a subset of):

1.     Identify a specific product/service or market segment to target

2.     Long list of candidates

3.     Profile shortlist of candidates

4.     Research the key buying factors, attributes or trends that the market find attractive

5.     Plan event based on the findings of the research

6.     Recruit qualified candidates for event

7.     Host event

8.     Obtain feedback from event attendees

The flexible Lead Generation offering can include:

• Candidate lists
• Lead profiles
• Research executive report
• Research Workbook
• Planned and hosted event

Why BMI-T

We can identify the key buying factors - attributes or trends that the market find attractive.

We are also experienced in identifying which candidates have the highest probability of using the product or service.