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Consumer Research
BMI-T's focus in consumer research is specifically on consumer digital media.The consumer digital media topics covered include: digital music, TV, mobile and internet media and advertising. Our research covers both ends of the spectrum, both the market viewpoint and the consumer viewpoint.
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Our consumer research services include in-depth consumer surveys, which look at digital media consumption, brand perception, attitudes, and a new measure called the Digital Lifestyle Measure (DLM) which is a dynamic new segmentation classification focused specifically on digital lifestyle.
Our market research looks at the consumer digital media market focusing on the major players in the market, regulatory issues, market size models and forecasts, international and local trends, drivers and inhibitors and the latest technologies and applications in the sector.
We additionally provide bespoke research as well as workshops, with recommendations and strategic advice to clients regarding their specific needs.
Consumer Research Case Studies
Consumer Market Strategy for Broadcaster
The client was a new entrant to the television broadcasting sector, having applied for a broadcast licence from Icasa.
Market strategy advisory service for a network operator
The client was a telecoms service provider in South Africa with research requirements around the marketing and development of their products and services.
