Understanding your competitors and stakeholders is essential to actively and successfully enter, grow and maintain market share in markets today.

BMI-T recognises the needs of companies to track competitors and stakeholders and therefore provides clients with a range of Competitor and Stakeholder Intelligence services.

The objective of BMI-T's competitor and stakeholder service is to assist organisations in comparing themselves to other organisations in order to identify opportunities and risks in their particular market and understand market responses to the company brand, products and services.

BMI-TechKnowledge gathers, analyses and applies information about products, services, customers, and competitors in order to inform, advise and assist companies in short and long term strategic planning.

Competitor And Stakeholder Intelligence Inform

BMI-T specialises in combining both qualitative and quantitative methods in order to produce a holistic research solution.

Profiles can be compiled from primary and/or secondary data sources. The sources of the data depends on the depth and scope of the competitor or stakeholder profile. We adhere strictly to our Privacy and Confidentiality commitments whilst undertaking these assignments.

The competitors and stakeholders that are to be profiled are identified jointly with the client through an initial competitor/stakeholder identification and classification workshop.

We undertake detailed customer surveying projects whereby we actively test competitor pereceptions whilst simultaneously testing client perceptions too. This allows us to do detailed gap analysis on comparisons versus your competitors' customer's perceptions. These assignments are high impact and almost always have a fundamental beneficial result for the client.

BMI-T can inform clients on the following aspects:

• Clients competition
• Acquisition or shareholding of client
• Partnership or other opportunities
• Perceptions of competitors and channel partners
• Gaps between client's perceptions and those of competitors
• Insight into competitive dynamics

Competitor And Stakeholder Intelligence Advise

BMI-T is able to contribute strategic intelligence advice to clients on competitor dynamics are provide focus on key problem areas for improvement. Our advice combines both seasoned industry experience with detailed survey results to provide a comprehensive understanding of competitor realities

Competitor And Stakeholder Intelligence Assist

• Design, develop and establish tailor-made competitive and stakeholder intelligence specific to clients needs
• Collecting and analysing information about the competitor arena
• Providing strategic intelligence outputs that are determined by the organisational needs
• Assisting and supporting management in using the competitor and stakeholder intelligence research to grow and maintain market share
• Assist companies in short and long term strategic planning

Your Advantage

In general, there may be two types of service, which can also be combined in a single project:

• Competitor Intelligence
• Stakeholder Intelligence

Within this ambit, a typical study would combine a variety of the following intelligence elements:

• Latest financials and performance reports;
• An understanding of the organisation and how it is structured and managed;
• A geographic map of the global operations, together with a high level summary of those operations;
• A complete summary of the services and products, and the performance thereof;
• Market share;
• Latest significant business activities and the success thereof (e.g. launch of new service, entrance into new country in Africa);
• Any activity or event which would be meaningful in the context of our interest in the country (e.g. corporate activity, significant director's dealings, etc.);
• SWOT analysis;
• Competition, partnership and/or acquisition opportunities.

To add more value to understanding competitors that are profiled BMI-T can go one step further by compiling a comparative competitive analysis for clients.

Our Expertise

We have:

• An 18 year track record of experience
• Over 20 leading industry consultants and research analysts covering Africa
• A dispersed network of highly qualified associates supplements our full-time skills base to create a truly pan-African primary research capability and a global consulting team.
• International consulting partners are all leaders in their respective fields, allowing BMI-T access to world-class and best practice methodologies that strengthen our depth of expertise in all projects we undertake
• Excellent relationships with key government decision makers
• Extensive, reputable qualitative and quantitative research capability