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Social Media – Much More Than An Issue of Public Relations
Many businesses are trying to adjust to and cope with what sometimes seems like a “perfect storm” of rising costs, stagnant or declining markets, regulatory and policy changes, a credit crunch, and in some sectors uncertain or even declining product pipelines and expiring patents (think pharmaceutical) and/or contentious issues of intellectual property rights (think ICT), as well as major shifts in demographics. These forces are driving significant shifts in how many products and ser vices are developed, marketed, sold, and delivered.
