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Case Studies
The cost of cash research study
The client was a major card association company that needed to ascertain the cost of cash vis a vis other payment instruments with a particular focus on credit cards and debit cards.
Cost of communications study
The client was the Economic Issues Cluster of government national departments. Information was required on the cost of communications, both in terms of comparative international data and domestic information.
Government Department Profiling for IT Solutions Provider
The client was a specialist IT services and solution provider who assists clients with planning, building, supporting and managing their IT infrastructures.
Customised Lead Generation
Following their incorporation of another brand, the client, a leading player in the applications delivery solutions industry, required to have a better understanding of the local market’s use of virtualisation and application delivery solutions.
Provincial Broadband Strategy and Network Plan
The client was the Department of Economic Development (DED) of one of South Africa’s largest provinces.
Market strategy advisory service for a network operator
The client was a telecoms service provider in South Africa with research requirements around the marketing and development of their products and services.
Business market strategy for new financial services solutions in the business sector
The client, a major banking organisation, needed to test the business market prior to the launch of new financial services products and solutions.
Customer satisfaction for Government Agency
The client was a governmental agency tasked with supporting SMMEs from a non-financial point of view.
Provincial ICT market assessment research case study
One of the larger provincial governments required specific research, analysis and assessment of the IT and telecoms sector in the province.
Government Enterprise Research Study
The client was a major communications company that focuses on the African continent who wished to measure the income and profit potential.
Consumer Market Strategy for Broadcaster
The client was a new entrant to the television broadcasting sector, having applied for a broadcast licence from Icasa.
